Green Goods Wholesale Fashions Mission Statement
For the boutique owner, retail has changed a lot in the last 10 years.
We have always had department stores to compete with, but factory outlet stores
have grown into chains like Ross and Marshall's, and department stores have created
outlet divisions like Nordstrom Rack.
The creation of outlet chains and departments has cost many retailers a large portion of their local customer base.
Also, recent changes in the economy, especially gas price increases, have cost retailers a large portion of their tourist business. When families are forced to spend their disposable income on fuel, they do not abandon their vacation plans, but they spend less while on vacation.
Boutiques, experiencing these challenges for their local and tourist business, are either closing, or they are adapting to, and overcoming them.
The retailers who are doing well have modified their business strategies. Green Goods has researched and identified a Business Model that will keep your boutique thriving and competitive:
I. Create a Sale Area.
Everyone has a rack on which they put their broken groups or piecy items. Generally, the merchandise on it is marked down fifty percent, and is being sold just to break even.
However, savvy retailers have created Sale Rooms or Sale Areas consisting of a large rounder in a corner and racks on the adjacent walls, using as little as 100 square feet. The racks are divided by size, and are full of hot, saleable clothing. The Sale Area, located at the rear of the store, increases both the local and tourist traffic, and as you know, traffic creates more traffic.
II. Let Green Goods stock your Sale Area with current, name brand, first quality merchandise, at prices that will allow you to make a keystone profit.
While our competition sells the good, the bad, and the ugly, at Green Goods we take the best, and leave the rest. Sometimes the hottest styles are available in broken size runs and are perfect for your Sales Area. Arranged by size, and marked at the original price, then marked down to your sale price at half-off, your customers get what they want for a great price, and you will make keystone profit instead of only breaking even! You can take this a step further, and carry sale items for Junior, or Plus Sizes, offering something to everyone who walks in your store.
III. Let Green Goods fill-in your Full-Price Area with current, name brand, first quality, full size-run merchandise that will allow you to make two to three times keystone profit.
Green Goods specializes in fashion trends. We hand-pick only the hottest, most current styles, and do not deal in damages or irregulars. We buy in huge quantities that allow us to offer you 20% to 50% off the original wholesale price, allowing you to sell beautiful goods at suggested retail for two times keystone or more! And, you can keep your floor and window looking fresh by rotating in new goods for a minimum expense.
